Vision

Pioneering a greener future through technology, value chain, and a people centric-approach.

Mission

Produce top-tier building solutions, minimizing environmental impact, emphasizing on supply chain and energy efficiencies while investing in the development of our human capital.

Corporate Strategy

We at Maple Leaf Cement Factory manufacture and market different types of consistently high quality cement, according to the demanding requirements of the construction industry. Our strategy is to be competitive in the market through quality and efficient operations. As a responsible member of the community, we are committed to serve the interest of our stakeholders and contribute towards the prosperity of the Country.

Core Values

Maple Leaf Cement is committed to be an ethical and a responsible member of the business communities in which it operates. The Company always endeavours to ensure that highest standards of honesty, integrity and ethics are maintained.

Cross Functional

Cross functional teams often function as self-directed teams in order to achieve common goals

Collective Wisdom

For sharing knowledge, innovative ideas, experience & individual expertise with others to attain common objectives

Creative Thought Process

Out of the box ideas

Empathy

Ability to understand & share feelings of others. Put oneself in someone else’s shoes

Integrity

Adherence to moral & ethical principles; soundness of moral character & honesty

Principal Business Activities

Maple Leaf Cement Factory Limited (MLCFL) is part of the Kohinoor Maple Leaf Group which is a reputable manufacturer of textile and cement in Pakistan. Maple Leaf Cement is the largest single cement production site in Pakistan. It is one of the pioneers of cement industry in Pakistan and in 1956 it was formed by the collaboration between the West Pakistan Industrial Development Corporation and the Government of Canada. Currently, the Company operates via four production lines for the production of grey cement and one line for white cement in which it owns more than 90% market share. All four lines are owned assets of the Company. Total installed capacity for clinker production is 7,800,000 tons annually.

The Company markets and sells its products all over Pakistan with market presence mainly in North and Central regions. The Company also exports cement to Afghanistan, Middle East and other African countries.

OUR PRODUCTS AND MARKETS

OUR PRODUCTS

To cater to varying needs of the market, the Company produces the following types of cement: –

I. Ordinary Portland Cement
II. Sulphate Resistant Cement
III. Low Alkali Cement
IV. White Cement
V. Wall Coat
VI. HD Putty
VII. White Plast

The varying products allow us to cater different types of customers from household to contractors to Government infrastructure needs as the composition of cement required by each is different.

OUR MARKETS

Our key market consists of all the regions of Pakistan which contributed 96.96% of our total sales volume during current financial year. We operate in local market through direct orders, distributors, dealers and retailers. Our products are considered to be a premium brand and first choice by our customers. Our Export team consists of seasoned and competent personnel who are persistently exploring new markets and avenues to bolster sales margins. Having a global footprint is imperative if a Company seeks to grow to its utmost potential. Despite facing massive competition in the international arena from technologically advanced nations, the Company persevered and contracted favourable export deals in various markets. During the year, export sales quantity constituted 3.04% of total sales. The Company sold its products to the following countries:

• Afghanistan
• Mozambique
• Nigeria
• Ethiopia
• Oman
• Qatar
• Seychelles
• Sri Lanka
• Tanzania